Image: David Aug (left), Augabout Consulting and Forward WiFi, and Robert Lawson (right), Lawson Media & Publishing showcase Forward WiFi technology at the Regus Office in Downtown Mankato, MN
Augabout Consulting has announced its partnership with Lawson Media & Publishing to provide social media powered WiFi marketing systems to businesses in Southern Minnesota. Aug and Lawson tag team on many projects, including web design and search engine optimization (SEO) for small businesses in Southern Minnesota, including Rochester, Mankato and Twin Cities areas. As Augabout Consulting adds social media powered WiFi marketing to its growing list of products and services as a Minnesota advertising and marketing agency, its relationship grows with the LMP publishing and advertising network.
Small businesses can now monetize their public WiFi networks, rather than just giving away the WiFi connection for free with no other benefit to the business other than satisfying the ever growing expectations of modern customers, particularly millennials. This partnership marks a new era in digital marketing for Southern Minnesota, Mankato, Rochester and the Twin Cities, as well as other key markets in the Midwest.
Social media marketing is not new, but Augabout and Lawson Media plan to use their combined expertise and networks to provide a one-of-a-kind ad network designed with local business in mind. Proximity marketing using text messaging is not the future. The future is with social and WiFi technologies like Forward WiFi, combined with really useful content marketing and networking. This is what makes the partnership special, because it combines the power of LMP's publishing and media network with Augabout's specialty marketing and advertising agency to distribute content for businesses in modern and practical ways. These methods are far more likely to provide ROI for small businesses in Southern Minnesota and the Twin Cities.
Because the WiFi network is combined with niche and local websites, social media pages, email, apps, loyalty programs, coupons and display ads that run across splash pages and landing pages on the network, in addition to interactive media like print magazines, the marketing system the two companies have worked the past year developing will allow businesses to plan engagement strategy around content marketing and social media campaigns in new ways like never before.
The platform itself will allow those with special routers from Forward WiFi to generate social media or email leads and offer patrons coupons, special offers and coupons to gain their loyalty and continued business, competing with larger companies with the same type of programs in place already. Businesses can also use the hardware and software from LMP and Augabout/Forward WiFi to monetize their Internet connection with ads. Aug compares it to the messaging seen at gas station bathrooms or gas pumps, but on your mobile device instead. Custom pages can be developed for each business in the network.
There is a great deal more information about this announcement at Independent Forum Review (IFR), an LMP network website that publishes news, information and entertainment to a national, global and local audience. LMP also made an announcement on their website and is distributing press releases across the region about the new venture between these two companies.
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