Wednesday, August 10, 2016

Marketing in Mankato - Southern Minnesota SEO, Advertising, Content Strategy and Media Management

If you own a business in Mankato and you are looking for advertising services, consider consulting with Lawson Media & Publishing, a business owned by local media, IT, publishing and marketing expert Rob Lawson, founder of LMP.

The media market has certainly transformed over the years, more in favor of digital media and that is no surprise but having a good media management, marketing/advertising and content strategy plan will help you to profit from the convergence in today's complex media model. LMP has developed and acquired systems and networks to integrate your business into the ecosystem that is modern digital, print and broadcast media.

SEO and Page Rank
LMP can help you in numerous ways to boost your SEO and search engine ranking value. There are several valves and levers that LMP can leverage in today's modern social media, web and mobile landscape that are influencing behavior in the market and everyday life. From local to regional to national and beyond, LMP has proven it can develop formulas that are tailored to your business goals and lead to exponentially better performance in terms of revenue, sales, leads, referrals, brand awareness and organic ranking on search engines like Google, Yahoo!, Bing, MSN, AOL, Ask and others. Our strategies involve link building, brand mentions, maps/location, social media, content production, domain level authority, networking and press distribution. We have the relationships to top level publishers and other networks that will engage audiences but also provide vital relevant links and awareness to your content. We are NOT a content farm or a directory company. We do work with directories and provide them as well as lists and other services, but our business is in providing companies with better SEO and page rank value for their particular businesses in the Mankato area, twin cities and other parts of Southern Minnesota.

Advertising and Marketing
In Mankato, advertising and marketing often fails to connect with the right demographics or fails to provide a good return on investment. In order to succeed in this community, you need to invest in the community but also engage with it. LMP is a specialist in engagement through social media, blogs, news articles, newsletters, magazines, directories, events, apps, tourism guides, audio, video, graphics/signage and newspapers. We can help you with indoor and outdoor advertising in Mankato, Southern Minnesota and the Twin Cities. We can consult with you on a digital and print display and/or brand campaign as well. We work with an advertising and marketing consulting agency in Rochester called Augabout Consulting and network with other industry professionals across the creative and technical services spectrum.

Social Media
Social media can be complex. You can do it in-house with an inexperienced employee who can't really offer a cohesive content strategy that will convert views to sales. That is where LMP comes into the picture. Our formulas help companies and organizations develop systems and strategies that enable them to engage with people and build relationships tied to customer/client experiences. This leads to loyalty, a better reputation and awareness in the community your business or organization serves. Our Mankato area social media strategy will help you get the most of your connections. Remember, quality is often better than quantity in terms of conversion.

Print and Digital Media Services
Our company can also deliver quality press releases for your Mankato, Southern Minnesota or Twin Cities business to directed channels to promote your product, service, enterprise or organization. We have an extensive network of contacts in many industries and in the news and niche media. We also offer franchise marketing with our partnership with CityScoop, a ranking service. We help businesses get setup with mobile and desktop websites on platforms like WordPress, Drupal, Joomla and other CMS systems, including our own, Zoom Village. We help companies with ecommerce development and marketing as well as desktop publishing for books, eBooks, brochures, custom packaging and other printed materials. We also help with audio and video projects including production, distribution and marketing/advertising with audio/video in Mankato, Southern Minnesota and the Twin Cities.

Learn more about LMP at our website or call us directly at 612-460-5851 to consult with us on media management, content strategy and digital media services in Mankato and Southern Minnesota. We also serve the Southern Twin Cities Metro and Minneapolis area.

Monday, August 8, 2016

Southern MN Media Company - Mankato Marketing and Advertising

Are you looking for the number one marketing solution for the Greater Mankato and surrounding area in Southern Minnesota or South Central Minnesota? Our company covers media markets in and around this region along the major highways and Interstates including highways 14 going east-west and 169 going north-south.


Digital Marketing, Advertising and Media Services
We provide our Mankato area clients with digital marketing services including SEO (search engine optimization), search page ranking, franchise content management and ranking, media and content management, multimedia production (audio, video, graphics, animation), print/digital advertising placement and optimization, outdoor/indoor advertising, event marketing, copywriting/editing services, e-book production, app and website development including mobile/responsive, social media marketing/management and integrated marketing strategy.


Content Strategy
We are familiarized with the local culture in Mankato so our marketing and advertising services have great potential to maximize your investment in content strategy here. We are also familiarized with other local Southern Minnesota media markets including Saint Peter, LeSueur, Owatonna, Waseca, Albert Lea, Austin, Rochester and all the small towns in between. Our content strategy can be driven by local interests, age, education, income level and other factors. LMP is an expert in content strategy and has provided contracted service for many companies over the years. With our integrated approach to publishing, media and IT (information technology), your Mankato or Southern Minnesota business can accelerate its brand awareness, profitability, engagement and reputation in communities in the area.


Greater Mankato is Growing
Advertising in the Mankato market is a no-brainer. It is a growing metro area with a young and educated population. Whether your niche is agriculture, retail, manufacturing, service, technology or creative, advertising in Mankato will help you continue to prosper as a local entity. LMP is an experienced provider of marketing and advertising solutions that will help you achieve your business goals here. Call us at 612-460-5851 for a consultation.

Rob Lawson
Publisher, Media Specialist and IT Project Manager
Lawson Media & Publishing