Monday, February 6, 2017

Southern MN: Press Release Writing Service in Mankato, Minneapolis/St. Paul


MANKATO/TWIN CITIES, MN (Lawson Media & Publishing) — Looking for a press release writing service in Southern Minnesota, Greater Mankato or the Twin Cities of Minnesota? LMP can provide select packages to enhance your company's information stream and brand narrative.

LMP is a Southern Minnesota media, publishing and IT project management company based in the Mankato area with a strong presence in the Minneapolis/St. Paul area. LMP provides information services to local businesses and companies that need to get the word out about their product/services, sales/promotions, business developments, new locations, advertising/marketing initiatives and general company news. There are other reasons to choose LMP:


  • Targeted campaigns with a solid network of publishers, editors, writers and outlets to send materials and information to
  • Creation of unique content
  • Relationship with a top performing media company that provides similar services to clients worldwide (LMP has clients all over the globe including several U.S. states, Australia, Singapore, Canada, Japan, Israel, etc.)
Press Release Distribution
Take a look at the above image. It represents a real targeted campaign for a global social media company focused on food, nutrition and health. The company, FoodNiche.me, is a returning client and creates press releases for various campaigns. Their releases, crafted by LMP specialists (myself as a copywriter), were picked up by various news outlets including Digital Trends, Digital Journal and several others. That's because LMP has distribution lists that include contacts for top editors, publishers and writers for media companies. 
Publishing and PR Writing to Expand Reach
Additionally, LMP is a publisher, so your news can reach our content network of publications, websites, social media channels and applications. As you can see in the image above, unique articles were generated for Independent Forum Review, Slanted Magazine Southern Minnesota Arts, & Culture and Mankato Gazette. These are LMP sites. We have an expanding data/information, content and advertising/marketing network, which your business can leverage.
That Reach Includes Page Rank and SEO Efforts
Your press releases will reach the largest possible audience. People nowadays use search engines, directories and social media on the Internet for computers and mobile devices to find the information they are looking for. That figure represents more than 90 percent of consumers now. It is called the "consumerization of IT" and I have written extensively about it for tech companies and publishers in the past. These articles will appear high on search engine results as shown in the image, which is a real search on Google on the first page organic results list. FoodNiche.me made it in the top 5 results, #1, #2 and #4 being LMP network sites that are linked to the social media company with original articles online in the Southern MN, Mankato and Twin Cities area. 
Pricing
Get PR distribution, articles/blog posts, LinkedIn articles, social media posts/memes, email marketing starting at $75. See the above image or call me personally at 612-460-5851 to get started on your Southern MN, Mankato or Twin Cities PR and marketing/advertising campaign.  

Rob Lawson
Publisher, Media Specialist & IT Project Manager
Lawson Media & Publishing
612.460.5851
lawsonmediapub.com

Thursday, January 26, 2017

Digital Marketing Through Publishing, Media and Technology Solutions


SOUTHERN MINNESOTA/MANKATO/TWIN CITIES — If you're looking for a provider of digital marketing services, consider an agency that also provides publishing and IT project management solutions.

That agency is Lawson Media & Publishing. I am the owner and operator. My company undertakes all sorts of projects that keep me and those whom I contract with very busy. I am always interested in queries about projects within the scope of my company's expertise, network and resource base.

A Network of Quality Websites and Information/Media Services
The LMP network consists of several available resources that can be leveraged to maximize the potential digital marketing gain for your business in Southern Minnesota, Greater Mankato or the Twin Cities, though I take on projects globally/nationally as well. I, and those I work with, employ tactics such as deep analytics, user design principles, search engine optimization (SEO), page rank solutions, directory search, social media optimization, automation tools, application based solutions, content marketing/strategy and various other methods.

One important element to our success is our network. LMP has contacts in a wide variety of industries and regularly communicates with other creative and technical agencies, specialists, consultants and IT professionals to develop solutions that best meet the goals and strategies of our clients. The deliverable is an overall part of their long-term company outlook. In other words, the service Lawson Media provides is building value. That means LMP can position itself as a trusted partner and enabling it to further expand its network.

Quality websites and applications are also a part of the mix with LMP's custom solutions. Get valuable backlinks, directory listings, feature posts, sponsored content, video promos, effective digital advertising, social media page links on specific LMP content channels in the network and effective e-mail and other digital marketing solutions. LMP offers an excellent Press Release + Article package.

Customizable Solutions for Small Businesses in Minnesota
Whether you are looking for suitable marketing solutions for branding, print media, newspaper/magazine advertising, indoor/outdoor signs/graphics or digital solutions like social media, SEO/page rank, press distribution, web/app design or content marketing; LMP is the choice for your small business. I will personally consult with you to get your company started on a path toward marketing and advertising excellence. My network is constantly growing and the benefits of that await your business. My specialty is content marketing, copywriting, SEO and publishing solutions, but my network includes partners, contractors and agencies that have developed talent in just about any field you can imagine, from programming to brand marketing and web development. Call for a consultation or to obtain a proposal based on your custom specs.

Rob Lawson
Publisher, Media Specialist and IT Project Manager
Lawson Media & Publishing
612-460-5851

Tuesday, December 20, 2016

How Will I Raise Funds for My Business Loan in Two Days? Ask.









I only have less than two days to raise funds to get "Mission Critical" accomplished for speedy transfer of service on a website I purchased recently.  
There isn't much time to advertise nor much money considering I just purchased the business, am hiring an IT development team to deploy upgrades to the platform, and am working round the clock to fund all the operations I have and pay everyone on time. 
I tried hard to avoid cluttering my social media feeds with requests from people for funds, but it has come down to the wire! There is no time to waste to get this one fund paid to move on to work on the development of the core features and upgrades on the platform. ZoomVillage (company I recently acquired) needs to be up and running again! The users must continue to "provide local news coverage all over the world through a world-class CMS system. The site is down due to a server cost that exceeds my budget after the acquisition and budget set aside for my IT team to create upgrades on the platform and monetize it as a profitable business, enabling journalists and marketers across the world to finance their own news enterprises."
ZoomVillage provides a CMS for smaller publishers or organizations. It features citizen journalism tools, optimized web layouts for all sorts of devices and multiple forms of advertising and revenue options for publishers: 
This includes options like display ads, text ads and [sponsored posts coming soon], geographical marketing programs and devices (many more coming) and other great locally focused features for your news and local information guide. 
HashTag:
#$25toSpare?
$25 to spare? I know it's a lot to ask, but fundraising is never the easy part of business. I can personally use this money to build a profound business opportunity for other entrepreneurs like myself and create local news operations that profit and still produce great content and news for their audiences. 
Thanks for your continued support!
-ROB LAWSON, LMP

Thursday, December 15, 2016

Mankato - Southern MN Media, Marketing, Tech, Publishing Solutions: Follow on LinkedIn

Mankato, MN (LMP) — Follow Rob Lawson on LinkedIn. See this page in the following link to follow his content stream including post updates and Pulse articles.

southern minnesota media and marketing company
Example of workflow process between client, LMP and partners/agencies/freelancers. The process and strategies are the solutions and your business is at the center of this. Solutions are tailored to your organization's particular media, publishing, marketing or technology needs. 
Copywriting, SEO and Editorial Services
Lawson Media & Publishing offers a variety of copywriting services. LMP services three types of clients for the most part:

  1. Small and Midsize Businesses (SMBs) who need custom high quality content with a precision focus on their industry, target market, search engine optimization (SEO) and engagement. 
  2. Franchises and their local/regional franchisees or multi-location small businesses (chains) that need a platform that will rank them number one on Google guaranteed.
  3. Companies locally, regionally, nationally and internationally that need basic copywriting, editing, SEO or ranking services. LMP is based in Southern Minnesota, Greater Mankato and Twin Cities areas of Minnesota. 
Freelance Media Production
Do you need a freelancer or team to help you solve a media, publishing or IT problem? Are you a local author in Southern Minnesota or elsewhere in the U.S. that wants to publish or produce a book? What about an eBook? We work on both print and digital files. Call to inquire more about this service. The rates are modest and fair and the quality is high. 

Web, Print and Digital Design and Development
As a media project management specialist, we can offer many different packages and we can work with our partners including freelancers, agencies and others to produce digital and print media or publishing assets for your business or organization. This includes web design/development, mobile websites, digital marketing collateral, print media, social media design elements, branding with logos, typography and other elements. Need an app? Maybe an illustration or design for a vehicle graphic, sign or print/digital advertising. Call LMP. 

Social Media, Blogs and Digital Marketing
LMP offers a custom plan for digital marketing tailored to the needs of your business. Maybe a platform will best suit your needs. Sometimes a variety of media services will do the trick. As a publisher, our network includes niche advertising solutions from channels online in a variety of categories. Get local marketing or focus on national or global sales. Generate leads with targeted strategies. Email marketing, social media networks, blogs, articles, press releases, ads, link sharing and other forms of digital marketing can help accelerate your business to new heights.

Niche Media and Publishing Network
Our custom channels of niche media provide information services to audiences locally and globally. LMP continues to acquire new technologies, partnerships and other investments that will be pivotal in delivering the best in media, publishing, communications and digital project management solutions. Visit LMP's website to learn more about this network of media properties and what they can offer your business or organization. 

Friday, December 2, 2016

Mankato, Twin Cities, Rochester Franchises and Business Chains: This Platform's For You!

CityScoop's 1st Page Organic Ranking Service
SOUTHERN MINNESOTA — If you are a franchise, franchise owner (franchisee) or owner of multiple business locations in a single region in a single industry, then you could qualify for our business publishing platform program.

The program offers a money back guarantee. It is essentially a ranking service. What is a ranking service? A ranking service is a tool that will put your business on the first page of search engine organic results pages, such as those on Bing or Google search results.

Unlimited Clicks and Keywords
This platform for franchises comes packed with features including unlimited clicks and keywords. Eliminate your expensive CPC (cost per click) program or useless shopper ads that return barely enough to cover the cost of their use. This solution for franchises and chains (multi-location businesses) focuses on ranking your content. There is no limit for clicks and there is absolutely no limit on the combinations of search terms to target.

10 Results Per (first) Page
There are ten organic search results on Bing and Google search engine results pages from search terms. This platform laser focuses on specific search terms in your industry. There is a limit of one member per industry per city/region to avoid conflicts in membership to this platform. Your content will appear on search results for those targeted terms. Many users' content appears on more than one result/link per page. Some have dominated the results with 8 to 10 different results per page (first page).

Domain Authority
This platform has the power to create an army of SEO articles for your business to generate leads in the form of email, telephone calls, faxes, text messages or however you prefer to be contacted. You will get a custom business news column on the franchise and multi-location business publishing platform and will be able to rank highly like sites like CNBC, Thomson Reuters or the New York Times. The platform has website domain authority due to the number of quality contributors (like yourself) in the network.

Call Rob Lawson at 612-460-5851 to setup a demo or click the banner above. 
View Lawson's Pulse Today Articles on LinkedIn

Wednesday, August 10, 2016

Marketing in Mankato - Southern Minnesota SEO, Advertising, Content Strategy and Media Management

If you own a business in Mankato and you are looking for advertising services, consider consulting with Lawson Media & Publishing, a business owned by local media, IT, publishing and marketing expert Rob Lawson, founder of LMP.

The media market has certainly transformed over the years, more in favor of digital media and that is no surprise but having a good media management, marketing/advertising and content strategy plan will help you to profit from the convergence in today's complex media model. LMP has developed and acquired systems and networks to integrate your business into the ecosystem that is modern digital, print and broadcast media.

SEO and Page Rank
LMP can help you in numerous ways to boost your SEO and search engine ranking value. There are several valves and levers that LMP can leverage in today's modern social media, web and mobile landscape that are influencing behavior in the market and everyday life. From local to regional to national and beyond, LMP has proven it can develop formulas that are tailored to your business goals and lead to exponentially better performance in terms of revenue, sales, leads, referrals, brand awareness and organic ranking on search engines like Google, Yahoo!, Bing, MSN, AOL, Ask and others. Our strategies involve link building, brand mentions, maps/location, social media, content production, domain level authority, networking and press distribution. We have the relationships to top level publishers and other networks that will engage audiences but also provide vital relevant links and awareness to your content. We are NOT a content farm or a directory company. We do work with directories and provide them as well as lists and other services, but our business is in providing companies with better SEO and page rank value for their particular businesses in the Mankato area, twin cities and other parts of Southern Minnesota.

Advertising and Marketing
In Mankato, advertising and marketing often fails to connect with the right demographics or fails to provide a good return on investment. In order to succeed in this community, you need to invest in the community but also engage with it. LMP is a specialist in engagement through social media, blogs, news articles, newsletters, magazines, directories, events, apps, tourism guides, audio, video, graphics/signage and newspapers. We can help you with indoor and outdoor advertising in Mankato, Southern Minnesota and the Twin Cities. We can consult with you on a digital and print display and/or brand campaign as well. We work with an advertising and marketing consulting agency in Rochester called Augabout Consulting and network with other industry professionals across the creative and technical services spectrum.

Social Media
Social media can be complex. You can do it in-house with an inexperienced employee who can't really offer a cohesive content strategy that will convert views to sales. That is where LMP comes into the picture. Our formulas help companies and organizations develop systems and strategies that enable them to engage with people and build relationships tied to customer/client experiences. This leads to loyalty, a better reputation and awareness in the community your business or organization serves. Our Mankato area social media strategy will help you get the most of your connections. Remember, quality is often better than quantity in terms of conversion.

Print and Digital Media Services
Our company can also deliver quality press releases for your Mankato, Southern Minnesota or Twin Cities business to directed channels to promote your product, service, enterprise or organization. We have an extensive network of contacts in many industries and in the news and niche media. We also offer franchise marketing with our partnership with CityScoop, a ranking service. We help businesses get setup with mobile and desktop websites on platforms like WordPress, Drupal, Joomla and other CMS systems, including our own, Zoom Village. We help companies with ecommerce development and marketing as well as desktop publishing for books, eBooks, brochures, custom packaging and other printed materials. We also help with audio and video projects including production, distribution and marketing/advertising with audio/video in Mankato, Southern Minnesota and the Twin Cities.

Learn more about LMP at our website or call us directly at 612-460-5851 to consult with us on media management, content strategy and digital media services in Mankato and Southern Minnesota. We also serve the Southern Twin Cities Metro and Minneapolis area.

Monday, August 8, 2016

Southern MN Media Company - Mankato Marketing and Advertising

Are you looking for the number one marketing solution for the Greater Mankato and surrounding area in Southern Minnesota or South Central Minnesota? Our company covers media markets in and around this region along the major highways and Interstates including highways 14 going east-west and 169 going north-south.


Digital Marketing, Advertising and Media Services
We provide our Mankato area clients with digital marketing services including SEO (search engine optimization), search page ranking, franchise content management and ranking, media and content management, multimedia production (audio, video, graphics, animation), print/digital advertising placement and optimization, outdoor/indoor advertising, event marketing, copywriting/editing services, e-book production, app and website development including mobile/responsive, social media marketing/management and integrated marketing strategy.


Content Strategy
We are familiarized with the local culture in Mankato so our marketing and advertising services have great potential to maximize your investment in content strategy here. We are also familiarized with other local Southern Minnesota media markets including Saint Peter, LeSueur, Owatonna, Waseca, Albert Lea, Austin, Rochester and all the small towns in between. Our content strategy can be driven by local interests, age, education, income level and other factors. LMP is an expert in content strategy and has provided contracted service for many companies over the years. With our integrated approach to publishing, media and IT (information technology), your Mankato or Southern Minnesota business can accelerate its brand awareness, profitability, engagement and reputation in communities in the area.


Greater Mankato is Growing
Advertising in the Mankato market is a no-brainer. It is a growing metro area with a young and educated population. Whether your niche is agriculture, retail, manufacturing, service, technology or creative, advertising in Mankato will help you continue to prosper as a local entity. LMP is an experienced provider of marketing and advertising solutions that will help you achieve your business goals here. Call us at 612-460-5851 for a consultation.

Rob Lawson
Publisher, Media Specialist and IT Project Manager
Lawson Media & Publishing