Press Release: Augabout and LMP Partner on Social-WiFi Service

Image: David Aug (left), Augabout Consulting and Forward WiFi, and Robert Lawson (right), Lawson Media & Publishing showcase Forward WiFi technology at the Regus Office in Downtown Mankato, MN

Augabout Consulting has announced its partnership with Lawson Media & Publishing to provide social media powered WiFi marketing systems to businesses in Southern Minnesota. Aug and Lawson tag team on many projects, including web design and search engine optimization (SEO) for small businesses in Southern Minnesota, including Rochester, Mankato and Twin Cities areas. As Augabout Consulting adds social media powered WiFi marketing to its growing list of products and services as a Minnesota advertising and marketing agency, its relationship grows with the LMP publishing and advertising network. 

Small businesses can now monetize their public WiFi networks, rather than just giving away the WiFi connection for free with no other benefit to the business other than satisfying the ever growing expectations of modern customers, particularly millennials. This partnership marks a new era in digital marketing for Southern Minnesota, Mankato, Rochester and the Twin Cities, as well as other key markets in the Midwest. 

Social media marketing is not new, but Augabout and Lawson Media plan to use their combined expertise and networks to provide a one-of-a-kind ad network designed with local business in mind. Proximity marketing using text messaging is not the future. The future is with social and WiFi technologies like Forward WiFi, combined with really useful content marketing and networking. This is what makes the partnership special, because it combines the power of LMP's publishing and media network with Augabout's specialty marketing and advertising agency to distribute content for businesses in modern and practical ways. These methods are far more likely to provide ROI for small businesses in Southern Minnesota and the Twin Cities. 

Because the WiFi network is combined with niche and local websites, social media pages, email, apps, loyalty programs, coupons and display ads that run across splash pages and landing pages on the network, in addition to interactive media like print magazines, the marketing system the two companies have worked the past year developing will allow businesses to plan engagement strategy around content marketing and social media campaigns in new ways like never before. 

The platform itself will allow those with special routers from Forward WiFi to generate social media or email leads and offer patrons coupons, special offers and coupons to gain their loyalty and continued business, competing with larger companies with the same type of programs in place already. Businesses can also use the hardware and software from LMP and Augabout/Forward WiFi to monetize their Internet connection with ads. Aug compares it to the messaging seen at gas station bathrooms or gas pumps, but on your mobile device instead. Custom pages can be developed for each business in the network. 

There is a great deal more information about this announcement at Independent Forum Review (IFR), an LMP network website that publishes news, information and entertainment to a national, global and local audience. LMP also made an announcement on their website and is distributing press releases across the region about the new venture between these two companies. 

Digital Marketing Through Publishing, Media and Technology Solutions

SOUTHERN MINNESOTA/MANKATO/TWIN CITIES — If you're looking for a provider of digital marketing services, consider an agency that also provides publishing and IT project management solutions.

That agency is Lawson Media & Publishing. I am the owner and operator. My company undertakes all sorts of projects that keep me and those whom I contract with very busy. I am always interested in queries about projects within the scope of my company's expertise, network and resource base.

A Network of Quality Websites and Information/Media Services
The LMP network consists of several available resources that can be leveraged to maximize the potential digital marketing gain for your business in Southern Minnesota, Greater Mankato or the Twin Cities, though I take on projects globally/nationally as well. I, and those I work with, employ tactics such as deep analytics, user design principles, search engine optimization (SEO), page rank solutions, directory search, social media optimization, automation tools, application based solutions, content marketing/strategy and various other methods.

One important element to our success is our network. LMP has contacts in a wide variety of industries and regularly communicates with other creative and technical agencies, specialists, consultants and IT professionals to develop solutions that best meet the goals and strategies of our clients. The deliverable is an overall part of their long-term company outlook. In other words, the service Lawson Media provides is building value. That means LMP can position itself as a trusted partner and enabling it to further expand its network.

Quality websites and applications are also a part of the mix with LMP's custom solutions. Get valuable backlinks, directory listings, feature posts, sponsored content, video promos, effective digital advertising, social media page links on specific LMP content channels in the network and effective e-mail and other digital marketing solutions. LMP offers an excellent Press Release + Article package.

Customizable Solutions for Small Businesses in Minnesota
Whether you are looking for suitable marketing solutions for branding, print media, newspaper/magazine advertising, indoor/outdoor signs/graphics or digital solutions like social media, SEO/page rank, press distribution, web/app design or content marketing; LMP is the choice for your small business. I will personally consult with you to get your company started on a path toward marketing and advertising excellence. My network is constantly growing and the benefits of that await your business. My specialty is content marketing, copywriting, SEO and publishing solutions, but my network includes partners, contractors and agencies that have developed talent in just about any field you can imagine, from programming to brand marketing and web development. Call for a consultation or to obtain a proposal based on your custom specs.

Rob Lawson
Publisher, Media Specialist and IT Project Manager
Lawson Media & Publishing
612-460-5851

Marketing in Mankato - Southern Minnesota SEO, Advertising, Content Strategy and Media Management

If you own a business in Mankato and you are looking for advertising services, consider consulting with Lawson Media & Publishing, a business owned by local media, IT, publishing and marketing expert Rob Lawson, founder of LMP.

The media market has certainly transformed over the years, more in favor of digital media and that is no surprise but having a good media management, marketing/advertising and content strategy plan will help you to profit from the convergence in today's complex media model. LMP has developed and acquired systems and networks to integrate your business into the ecosystem that is modern digital, print and broadcast media.

SEO and Page Rank
LMP can help you in numerous ways to boost your SEO and search engine ranking value. There are several valves and levers that LMP can leverage in today's modern social media, web and mobile landscape that are influencing behavior in the market and everyday life. From local to regional to national and beyond, LMP has proven it can develop formulas that are tailored to your business goals and lead to exponentially better performance in terms of revenue, sales, leads, referrals, brand awareness and organic ranking on search engines like Google, Yahoo!, Bing, MSN, AOL, Ask and others. Our strategies involve link building, brand mentions, maps/location, social media, content production, domain level authority, networking and press distribution. We have the relationships to top level publishers and other networks that will engage audiences but also provide vital relevant links and awareness to your content. We are NOT a content farm or a directory company. We do work with directories and provide them as well as lists and other services, but our business is in providing companies with better SEO and page rank value for their particular businesses in the Mankato area, twin cities and other parts of Southern Minnesota.

Advertising and Marketing
In Mankato, advertising and marketing often fails to connect with the right demographics or fails to provide a good return on investment. In order to succeed in this community, you need to invest in the community but also engage with it. LMP is a specialist in engagement through social media, blogs, news articles, newsletters, magazines, directories, events, apps, tourism guides, audio, video, graphics/signage and newspapers. We can help you with indoor and outdoor advertising in Mankato, Southern Minnesota and the Twin Cities. We can consult with you on a digital and print display and/or brand campaign as well. We work with an advertising and marketing consulting agency in Rochester called Augabout Consulting and network with other industry professionals across the creative and technical services spectrum.

Social Media
Social media can be complex. You can do it in-house with an inexperienced employee who can't really offer a cohesive content strategy that will convert views to sales. That is where LMP comes into the picture. Our formulas help companies and organizations develop systems and strategies that enable them to engage with people and build relationships tied to customer/client experiences. This leads to loyalty, a better reputation and awareness in the community your business or organization serves. Our Mankato area social media strategy will help you get the most of your connections. Remember, quality is often better than quantity in terms of conversion.

Print and Digital Media Services
Our company can also deliver quality press releases for your Mankato, Southern Minnesota or Twin Cities business to directed channels to promote your product, service, enterprise or organization. We have an extensive network of contacts in many industries and in the news and niche media. We also offer franchise marketing with our partnership with CityScoop, a ranking service. We help businesses get setup with mobile and desktop websites on platforms like WordPress, Drupal, Joomla and other CMS systems, including our own, Zoom Village. We help companies with ecommerce development and marketing as well as desktop publishing for books, eBooks, brochures, custom packaging and other printed materials. We also help with audio and video projects including production, distribution and marketing/advertising with audio/video in Mankato, Southern Minnesota and the Twin Cities.

Learn more about LMP at our website or call us directly at 612-460-5851 to consult with us on media management, content strategy and digital media services in Mankato and Southern Minnesota. We also serve the Southern Twin Cities Metro and Minneapolis area.

Southern MN Media Company - Mankato Marketing and Advertising

Are you looking for the number one marketing solution for the Greater Mankato and surrounding area in Southern Minnesota or South Central Minnesota? Our company covers media markets in and around this region along the major highways and Interstates including highways 14 going east-west and 169 going north-south.

Digital Marketing, Advertising and Media Services
We provide our Mankato area clients with digital marketing services including SEO (search engine optimization), search page ranking, franchise content management and ranking, media and content management, multimedia production (audio, video, graphics, animation), print/digital advertising placement and optimization, outdoor/indoor advertising, event marketing, copywriting/editing services, e-book production, app and website development including mobile/responsive, social media marketing/management and integrated marketing strategy.

Content Strategy
We are familiarized with the local culture in Mankato so our marketing and advertising services have great potential to maximize your investment in content strategy here. We are also familiarized with other local Southern Minnesota media markets including Saint Peter, LeSueur, Owatonna, Waseca, Albert Lea, Austin, Rochester and all the small towns in between. Our content strategy can be driven by local interests, age, education, income level and other factors. LMP is an expert in content strategy and has provided contracted service for many companies over the years. With our integrated approach to publishing, media and IT (information technology), your Mankato or Southern Minnesota business can accelerate its brand awareness, profitability, engagement and reputation in communities in the area.

Greater Mankato is Growing
Advertising in the Mankato market is a no-brainer. It is a growing metro area with a young and educated population. Whether your niche is agriculture, retail, manufacturing, service, technology or creative, advertising in Mankato will help you continue to prosper as a local entity. LMP is an experienced provider of marketing and advertising solutions that will help you achieve your business goals here. Call us at 612-460-5851 for a consultation.

Rob Lawson
Publisher, Media Specialist and IT Project Manager
Lawson Media & Publishing

Mankato, MN - Southern MN Marketing Takes Many Forms

Lawson Media & Publishing is a Southern Minnesota media, marketing and publishing business with services such as web design, SEO, graphics/printing, signs, books/ebooks production, audio/video production, blogging services, social media management and copywriting. Visit us online to learn more.

Based in Southern Minnesota
We are based in the southern part of the state, between Mankato, MN and Minneapolis/St. Paul. We also have partners in Rochester, MN and other parts of the state to produce all sorts of media, publishing and IT projects.

National and Global Reach
LMP has worked with clients across several U.S. states and in other countries including Australia, United Kingdom, Singapore, Israel and Canada to name a few. Our news, information and entertainment network reaches a global audience as well. We syndicate content to print magazine and newspaper publishers and we also have a newspaper, tourism guide, magazine, business/residential community content management system (CMS) for publishers, journalists and marketers worldwide.

We Freelance
We manage freelance projects of all types including IT/web/mobile (site and app development), ecommerce, event planning, signs/graphics production, advertising/marketing, SEO (search engine optimization), page rank, printing/layout, graphic design, copywriting, editing and social media marketing. We have a network of freelancers in our Freelance Poole to help provide "scale as you go" on projects in media, publishing and IT (information technology). From our headquarters in Southern Minnesota, we manage freelancers and projects across the globe using this tool.

Content Planning and Media Management
We focus on planning useful, practical and engaging content for your users. We also use our technical expertise in technology to help boost your page rank, SEO value and usability. We implement great designs for print and digital media, including social media, and we manage all sorts of content for our clients including web content, mobile, advertising, digital marketing, integrated media strategies and social network opportunities. This is the bulk of what we do.

Publishing
We are a Southern Minnesota publishing company near the twin cities and we work in print/web/mobile/social. Our social media pages and audio/video channels (such as YouTube, SoundCloud, MyMusicLocal, IFR and Roku) provide great interactivity for advertisers seeking a younger audience. Our print media (Slanted Magazine SMAC and The Paper of Southern MN) reaches targeted communities. Our apps and mobile content keeps up with the rise of smartphones and tablets for Internet browsing and consumer habits. Our social media pages tie everything together and connect more people to great content. Our books, CDs/DVDs, eBooks, Case Studies and other materials draw interest from experts and cult enthusiasts from all industries.