NEW BRUNSWICK (Lawson Media & Publishing) -- Foodniche Inc., The organizers of the Food, Health and Technology Summit,  announced that food industry executive Tom Mastrobuoni will be presenting a speech at the food and technology focused event taking place at Rutgers University this month. He is the Chief Financial Officer (CFO) of Tyson New Ventures, the corporate venture capital wing of Tyson Foods, popular for their frozen foods sold at grocery stores nationwide.

Mastrobuoni has nearly 15 years of experience in what is known in business as alternative asset management. He will discuss ways in which Tyson could bring healthy dinners to homes across the U.S. as well as the strategic priorities of Tyson Ventures investments.

Mastrobuoni joined a list of other speakers who are presenting at the Summit as well. The event is scheduled for October 27 at Rutgers University. Foodniche, operator of the innovative social-meets-food/nutrition platform foodniche.me, plans to unite educators, innovators, experts of industry and even entrepreneurs in the food or foodtech space for two specific purposes at the event:

• Showcase different Food and FoodTech products that are shaping the world today.

• Discuss different efforts to tackle obesity and related health challenges

The event keynote address is provided by Dr. Sue Shapses. Shapses is a notable expert in the field of nutrition. She is Professor of Nutrition and Director of NJ Obesity Group. Her talk will involve obesity and strategies to conquer it and other health issues to live better lives.

A panel discussion will consist of the following panelists:

Victor Penev, MBA. CEO at Edaman, Jennifer Goggin Director of Retail, Crave Food Systems, Dr Virginia Quick, Interim director of the Didatic Program in Dietetics, Rutgers University and Cindy Kasindorf, CEO Remedy Organics.

Register for the event at https://www.eventbrite.com/e/food-health-and-technology-summit-tickets-37399607232.

Update: Louis Cooperhouse, Director of Rutgers Food Innovation Center Added to Notable Guest List

Lou Cooperhouse has over 30 years of extensive business and technology expertise in the food industry, and is a recognized global authority in business innovation and incubation. He has led cross-functional teams in a wide array of entrepreneurial settings including:  new business startups, mid-sized and family-run companies, multinational corporations, foodservice and retail operations, university entrepreneurship centers, and industry trade associations. 

Lou is a Founder and the Director of the Rutgers Food Innovation Center (FIC), a world-class business incubation and economic development accelerator program, which provides expertise to the food industry of New Jersey and the surrounding region.  Lou also serves as President of the New Jersey Business Incubation Network (NJBIN), and oversees the strategy for the business incubators, accelerators, and co-working spaces that exist throughout New Jersey. In addition, Lou is on the Board of Directors and is Past-President of the New Jersey Food Processors Association, and serves on the Editorial Advisory Board of Produce Processing Magazine. Previously, Lou served on the Boards of the National Business Incubation Association, Refrigerated Foods Association, United Fresh Produce Association, Rutgers New Jersey Agricultural Experiment Station, and the Future Farmers of America – New Jersey Region.

Press Release: Augabout and LMP Partner on Social-WiFi Service

Image: David Aug (left), Augabout Consulting and Forward WiFi, and Robert Lawson (right), Lawson Media & Publishing showcase Forward WiFi technology at the Regus Office in Downtown Mankato, MN

Augabout Consulting has announced its partnership with Lawson Media & Publishing to provide social media powered WiFi marketing systems to businesses in Southern Minnesota. Aug and Lawson tag team on many projects, including web design and search engine optimization (SEO) for small businesses in Southern Minnesota, including Rochester, Mankato and Twin Cities areas. As Augabout Consulting adds social media powered WiFi marketing to its growing list of products and services as a Minnesota advertising and marketing agency, its relationship grows with the LMP publishing and advertising network. 

Small businesses can now monetize their public WiFi networks, rather than just giving away the WiFi connection for free with no other benefit to the business other than satisfying the ever growing expectations of modern customers, particularly millennials. This partnership marks a new era in digital marketing for Southern Minnesota, Mankato, Rochester and the Twin Cities, as well as other key markets in the Midwest. 

Social media marketing is not new, but Augabout and Lawson Media plan to use their combined expertise and networks to provide a one-of-a-kind ad network designed with local business in mind. Proximity marketing using text messaging is not the future. The future is with social and WiFi technologies like Forward WiFi, combined with really useful content marketing and networking. This is what makes the partnership special, because it combines the power of LMP's publishing and media network with Augabout's specialty marketing and advertising agency to distribute content for businesses in modern and practical ways. These methods are far more likely to provide ROI for small businesses in Southern Minnesota and the Twin Cities. 

Because the WiFi network is combined with niche and local websites, social media pages, email, apps, loyalty programs, coupons and display ads that run across splash pages and landing pages on the network, in addition to interactive media like print magazines, the marketing system the two companies have worked the past year developing will allow businesses to plan engagement strategy around content marketing and social media campaigns in new ways like never before. 

The platform itself will allow those with special routers from Forward WiFi to generate social media or email leads and offer patrons coupons, special offers and coupons to gain their loyalty and continued business, competing with larger companies with the same type of programs in place already. Businesses can also use the hardware and software from LMP and Augabout/Forward WiFi to monetize their Internet connection with ads. Aug compares it to the messaging seen at gas station bathrooms or gas pumps, but on your mobile device instead. Custom pages can be developed for each business in the network. 

There is a great deal more information about this announcement at Independent Forum Review (IFR), an LMP network website that publishes news, information and entertainment to a national, global and local audience. LMP also made an announcement on their website and is distributing press releases across the region about the new venture between these two companies.