Tuesday, December 20, 2016

How Will I Raise Funds for My Business Loan in Two Days? Ask.









I only have less than two days to raise funds to get "Mission Critical" accomplished for speedy transfer of service on a website I purchased recently.  
There isn't much time to advertise nor much money considering I just purchased the business, am hiring an IT development team to deploy upgrades to the platform, and am working round the clock to fund all the operations I have and pay everyone on time. 
I tried hard to avoid cluttering my social media feeds with requests from people for funds, but it has come down to the wire! There is no time to waste to get this one fund paid to move on to work on the development of the core features and upgrades on the platform. ZoomVillage (company I recently acquired) needs to be up and running again! The users must continue to "provide local news coverage all over the world through a world-class CMS system. The site is down due to a server cost that exceeds my budget after the acquisition and budget set aside for my IT team to create upgrades on the platform and monetize it as a profitable business, enabling journalists and marketers across the world to finance their own news enterprises."
ZoomVillage provides a CMS for smaller publishers or organizations. It features citizen journalism tools, optimized web layouts for all sorts of devices and multiple forms of advertising and revenue options for publishers: 
This includes options like display ads, text ads and [sponsored posts coming soon], geographical marketing programs and devices (many more coming) and other great locally focused features for your news and local information guide. 
HashTag:
#$25toSpare?
$25 to spare? I know it's a lot to ask, but fundraising is never the easy part of business. I can personally use this money to build a profound business opportunity for other entrepreneurs like myself and create local news operations that profit and still produce great content and news for their audiences. 
Thanks for your continued support!
-ROB LAWSON, LMP

Thursday, December 15, 2016

Mankato - Southern MN Media, Marketing, Tech, Publishing Solutions: Follow on LinkedIn

Mankato, MN (LMP) — Follow Rob Lawson on LinkedIn. See this page in the following link to follow his content stream including post updates and Pulse articles.

southern minnesota media and marketing company
Example of workflow process between client, LMP and partners/agencies/freelancers. The process and strategies are the solutions and your business is at the center of this. Solutions are tailored to your organization's particular media, publishing, marketing or technology needs. 
Copywriting, SEO and Editorial Services
Lawson Media & Publishing offers a variety of copywriting services. LMP services three types of clients for the most part:

  1. Small and Midsize Businesses (SMBs) who need custom high quality content with a precision focus on their industry, target market, search engine optimization (SEO) and engagement. 
  2. Franchises and their local/regional franchisees or multi-location small businesses (chains) that need a platform that will rank them number one on Google guaranteed.
  3. Companies locally, regionally, nationally and internationally that need basic copywriting, editing, SEO or ranking services. LMP is based in Southern Minnesota, Greater Mankato and Twin Cities areas of Minnesota. 
Freelance Media Production
Do you need a freelancer or team to help you solve a media, publishing or IT problem? Are you a local author in Southern Minnesota or elsewhere in the U.S. that wants to publish or produce a book? What about an eBook? We work on both print and digital files. Call to inquire more about this service. The rates are modest and fair and the quality is high. 

Web, Print and Digital Design and Development
As a media project management specialist, we can offer many different packages and we can work with our partners including freelancers, agencies and others to produce digital and print media or publishing assets for your business or organization. This includes web design/development, mobile websites, digital marketing collateral, print media, social media design elements, branding with logos, typography and other elements. Need an app? Maybe an illustration or design for a vehicle graphic, sign or print/digital advertising. Call LMP. 

Social Media, Blogs and Digital Marketing
LMP offers a custom plan for digital marketing tailored to the needs of your business. Maybe a platform will best suit your needs. Sometimes a variety of media services will do the trick. As a publisher, our network includes niche advertising solutions from channels online in a variety of categories. Get local marketing or focus on national or global sales. Generate leads with targeted strategies. Email marketing, social media networks, blogs, articles, press releases, ads, link sharing and other forms of digital marketing can help accelerate your business to new heights.

Niche Media and Publishing Network
Our custom channels of niche media provide information services to audiences locally and globally. LMP continues to acquire new technologies, partnerships and other investments that will be pivotal in delivering the best in media, publishing, communications and digital project management solutions. Visit LMP's website to learn more about this network of media properties and what they can offer your business or organization. 

Friday, December 2, 2016

Mankato, Twin Cities, Rochester Franchises and Business Chains: This Platform's For You!

CityScoop's 1st Page Organic Ranking Service
SOUTHERN MINNESOTA — If you are a franchise, franchise owner (franchisee) or owner of multiple business locations in a single region in a single industry, then you could qualify for our business publishing platform program.

The program offers a money back guarantee. It is essentially a ranking service. What is a ranking service? A ranking service is a tool that will put your business on the first page of search engine organic results pages, such as those on Bing or Google search results.

Unlimited Clicks and Keywords
This platform for franchises comes packed with features including unlimited clicks and keywords. Eliminate your expensive CPC (cost per click) program or useless shopper ads that return barely enough to cover the cost of their use. This solution for franchises and chains (multi-location businesses) focuses on ranking your content. There is no limit for clicks and there is absolutely no limit on the combinations of search terms to target.

10 Results Per (first) Page
There are ten organic search results on Bing and Google search engine results pages from search terms. This platform laser focuses on specific search terms in your industry. There is a limit of one member per industry per city/region to avoid conflicts in membership to this platform. Your content will appear on search results for those targeted terms. Many users' content appears on more than one result/link per page. Some have dominated the results with 8 to 10 different results per page (first page).

Domain Authority
This platform has the power to create an army of SEO articles for your business to generate leads in the form of email, telephone calls, faxes, text messages or however you prefer to be contacted. You will get a custom business news column on the franchise and multi-location business publishing platform and will be able to rank highly like sites like CNBC, Thomson Reuters or the New York Times. The platform has website domain authority due to the number of quality contributors (like yourself) in the network.

Call Rob Lawson at 612-460-5851 to setup a demo or click the banner above. 
View Lawson's Pulse Today Articles on LinkedIn

Wednesday, August 10, 2016

Marketing in Mankato - Southern Minnesota SEO, Advertising, Content Strategy and Media Management

If you own a business in Mankato and you are looking for advertising services, consider consulting with Lawson Media & Publishing, a business owned by local media, IT, publishing and marketing expert Rob Lawson, founder of LMP.

The media market has certainly transformed over the years, more in favor of digital media and that is no surprise but having a good media management, marketing/advertising and content strategy plan will help you to profit from the convergence in today's complex media model. LMP has developed and acquired systems and networks to integrate your business into the ecosystem that is modern digital, print and broadcast media.

SEO and Page Rank
LMP can help you in numerous ways to boost your SEO and search engine ranking value. There are several valves and levers that LMP can leverage in today's modern social media, web and mobile landscape that are influencing behavior in the market and everyday life. From local to regional to national and beyond, LMP has proven it can develop formulas that are tailored to your business goals and lead to exponentially better performance in terms of revenue, sales, leads, referrals, brand awareness and organic ranking on search engines like Google, Yahoo!, Bing, MSN, AOL, Ask and others. Our strategies involve link building, brand mentions, maps/location, social media, content production, domain level authority, networking and press distribution. We have the relationships to top level publishers and other networks that will engage audiences but also provide vital relevant links and awareness to your content. We are NOT a content farm or a directory company. We do work with directories and provide them as well as lists and other services, but our business is in providing companies with better SEO and page rank value for their particular businesses in the Mankato area, twin cities and other parts of Southern Minnesota.

Advertising and Marketing
In Mankato, advertising and marketing often fails to connect with the right demographics or fails to provide a good return on investment. In order to succeed in this community, you need to invest in the community but also engage with it. LMP is a specialist in engagement through social media, blogs, news articles, newsletters, magazines, directories, events, apps, tourism guides, audio, video, graphics/signage and newspapers. We can help you with indoor and outdoor advertising in Mankato, Southern Minnesota and the Twin Cities. We can consult with you on a digital and print display and/or brand campaign as well. We work with an advertising and marketing consulting agency in Rochester called Augabout Consulting and network with other industry professionals across the creative and technical services spectrum.

Social Media
Social media can be complex. You can do it in-house with an inexperienced employee who can't really offer a cohesive content strategy that will convert views to sales. That is where LMP comes into the picture. Our formulas help companies and organizations develop systems and strategies that enable them to engage with people and build relationships tied to customer/client experiences. This leads to loyalty, a better reputation and awareness in the community your business or organization serves. Our Mankato area social media strategy will help you get the most of your connections. Remember, quality is often better than quantity in terms of conversion.

Print and Digital Media Services
Our company can also deliver quality press releases for your Mankato, Southern Minnesota or Twin Cities business to directed channels to promote your product, service, enterprise or organization. We have an extensive network of contacts in many industries and in the news and niche media. We also offer franchise marketing with our partnership with CityScoop, a ranking service. We help businesses get setup with mobile and desktop websites on platforms like WordPress, Drupal, Joomla and other CMS systems, including our own, Zoom Village. We help companies with ecommerce development and marketing as well as desktop publishing for books, eBooks, brochures, custom packaging and other printed materials. We also help with audio and video projects including production, distribution and marketing/advertising with audio/video in Mankato, Southern Minnesota and the Twin Cities.

Learn more about LMP at our website or call us directly at 612-460-5851 to consult with us on media management, content strategy and digital media services in Mankato and Southern Minnesota. We also serve the Southern Twin Cities Metro and Minneapolis area.

Monday, August 8, 2016

Southern MN Media Company - Mankato Marketing and Advertising

Are you looking for the number one marketing solution for the Greater Mankato and surrounding area in Southern Minnesota or South Central Minnesota? Our company covers media markets in and around this region along the major highways and Interstates including highways 14 going east-west and 169 going north-south.


Digital Marketing, Advertising and Media Services
We provide our Mankato area clients with digital marketing services including SEO (search engine optimization), search page ranking, franchise content management and ranking, media and content management, multimedia production (audio, video, graphics, animation), print/digital advertising placement and optimization, outdoor/indoor advertising, event marketing, copywriting/editing services, e-book production, app and website development including mobile/responsive, social media marketing/management and integrated marketing strategy.


Content Strategy
We are familiarized with the local culture in Mankato so our marketing and advertising services have great potential to maximize your investment in content strategy here. We are also familiarized with other local Southern Minnesota media markets including Saint Peter, LeSueur, Owatonna, Waseca, Albert Lea, Austin, Rochester and all the small towns in between. Our content strategy can be driven by local interests, age, education, income level and other factors. LMP is an expert in content strategy and has provided contracted service for many companies over the years. With our integrated approach to publishing, media and IT (information technology), your Mankato or Southern Minnesota business can accelerate its brand awareness, profitability, engagement and reputation in communities in the area.


Greater Mankato is Growing
Advertising in the Mankato market is a no-brainer. It is a growing metro area with a young and educated population. Whether your niche is agriculture, retail, manufacturing, service, technology or creative, advertising in Mankato will help you continue to prosper as a local entity. LMP is an experienced provider of marketing and advertising solutions that will help you achieve your business goals here. Call us at 612-460-5851 for a consultation.

Rob Lawson
Publisher, Media Specialist and IT Project Manager
Lawson Media & Publishing

Monday, June 27, 2016

Roswell, New Mexico Halloween Events Tour



Roswell, New Mexico Halloween Events Tour

In Roswell, New Mexico, the landscape stretches into an escaping imagination and wonder, which is why they call it the land of enchantment. Rob Lawson worked at the Roswell Daily Record in 2008 and captured this footage reel from an event at the Roswell Civic Center and Yucca Community Center in Roswell. The end of the footage shows a house decorated in a sophisticatedly spooky manner. Check out the video.

Tuesday, June 7, 2016

Mankato, MN - Southern MN Marketing Takes Many Forms


Lawson Media & Publishing is a Southern Minnesota media, marketing and publishing business with services such as web design, SEO, graphics/printing, signs, books/ebooks production, audio/video production, blogging services, social media management and copywriting. Visit us online to learn more.

Based in Southern Minnesota
We are based in the southern part of the state, between Mankato, MN and Minneapolis/St. Paul. We also have partners in Rochester, MN and other parts of the state to produce all sorts of media, publishing and IT projects.

National and Global Reach
LMP has worked with clients across several U.S. states and in other countries including Australia, United Kingdom, Singapore, Israel and Canada to name a few. Our news, information and entertainment network reaches a global audience as well. We syndicate content to print magazine and newspaper publishers and we also have a newspaper, tourism guide, magazine, business/residential community content management system (CMS) for publishers, journalists and marketers worldwide.

We Freelance
We manage freelance projects of all types including IT/web/mobile (site and app development), ecommerce, event planning, signs/graphics production, advertising/marketing, SEO (search engine optimization), page rank, printing/layout, graphic design, copywriting, editing and social media marketing. We have a network of freelancers in our Freelance Poole to help provide "scale as you go" on projects in media, publishing and IT (information technology). From our headquarters in Southern Minnesota, we manage freelancers and projects across the globe using this tool.

Content Planning and Media Management
We focus on planning useful, practical and engaging content for your users. We also use our technical expertise in technology to help boost your page rank, SEO value and usability. We implement great designs for print and digital media, including social media, and we manage all sorts of content for our clients including web content, mobile, advertising, digital marketing, integrated media strategies and social network opportunities. This is the bulk of what we do.

Publishing
We are a Southern Minnesota publishing company near the twin cities and we work in print/web/mobile/social. Our social media pages and audio/video channels (such as YouTube, SoundCloud, MyMusicLocal, IFR and Roku) provide great interactivity for advertisers seeking a younger audience. Our print media (Slanted Magazine SMAC and The Paper of Southern MN) reaches targeted communities. Our apps and mobile content keeps up with the rise of smartphones and tablets for Internet browsing and consumer habits. Our social media pages tie everything together and connect more people to great content. Our books, CDs/DVDs, eBooks, Case Studies and other materials draw interest from experts and cult enthusiasts from all industries.